Keep your ice blonde brighter longer. Silver Screen Ice Blonde is specially designed to protect and maintain that "perfect blonde" look in salon or at home. Enhanced with Violet/Blue pigments to neutralise and counteract yellow and brassy tones, brightening blonde hair and adding tone to grey/white hair. Silver Screen's blend of natural and Active Botanical Extracts adds moisture back to the hair and re-energises it. Silver Screen Ice Blonde provides a protective barrier against environmental damage, pollution, smoke, thermal styling, chlorine and harsh shampoo.