Most Popular Products

  • Pure Identity

    Pure Identity Foundation Color Crème 60ml

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    Our Cream Base - The Power Cocktail For optimal color treatment. Smooth application, easy rinsing, and above all ultra-effective color that’s gentle on the hair and scalp. Selected color...

  • Hi Lift

    True Colour 100ml

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    Hi Lift True Colour is the essence of hair colouring. A sensational palette of colours enriched with herbal extracts for added protection. TrueColour's formulation integrates high definition pigments...



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    COLOR ON Bringing together the Italian lessons of design and work ability , Adding a new pampering Oil edition mixing Argan Oil sourced from Morocco , Jojoba Oil from the USA and Olive Oil from Italy...

  • LuminArt

    Luminart Permanent Colour Cream 100ml

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    The LUMINART promise is: Guaranteed performance with even and longer lasting results every time. Simple applications. No need for complicated mixing and processes. Sensational colours...

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